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In 2009 the Hawthorn Football Club launched HANZ-UP!, a New Zealand community-based football program.
The alliance formed between Hawthorn and AFLNZ will see the Hawks promote AFL football in New Zealand through a variety of activities including KiwiKick, the Hawks Cup, the Trent Croad Scholarship Scheme and annual clinics with Hawks players
AFL KiwiKick
Hawks CupTrent Croad ScholarshipH FC Player Clinics
Monday, August 01, 2011 - Sky is the limit for Heatherley
HAVING watched more up-and-coming young footballers than almost anyone, AFL national talent manager Kevin Sheehan knows a player when he sees one.
And pleasingly for Hawthorn, Sheehan really likes the look of 16 year-old New Zealander Kurt Heatherley.
Kurt Heatherley's athletic potential is clear says Kevin Sheehan
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Thursday, May 19, 2011 - Rhys' new no.1 sport
Hawthorn recently played host to International Scholarship holder Rhys Panui-Leth and his parents Luke and Marion as the youngster undertook testing and skills training with the Hawks.
On a trans-Tasman visit to Waverley Park, the 16-year old New Zealand native chronicled his involvement with the Hawks thus-far.
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Wednesday, May 18, 2011 - Savage Show
AFTER starring in Hawthorn's comeback defeat of St Kilda on Sunday, New Zealander Shane Savage has earned a nomination for the NAB AFL Rising Star.
Savage was nominated for his 26 possessions and five tackles in Sunday's win.
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Thursday, April 14, 2011 - Heatherley hopeful after debut match
Hawthorn’s first AFL International Scholarship holder and New Zealand native Kurt Heatherley managed a healthy 15 possessions and a handful of goals during his first Aussie rules game for Caulfield Grammar last week.
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Saturday, April 09, 2011 - AFL Heirarchy wants Kiwis playing their game
The Dominion Post presented a story on the push to play an AFL game in New Zealand.
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Tuesday, April 05, 2011 - ABC Radio ask questions on AFL
ABC Radio interview former Auckland Mayor John Banks regarding Jeff Kennetts latest ideas and following with a response from AFL New Zealand CEO Robert Vanstam.
Former Auckland Mayor John Banks
AFL New Zealand CEO Robert Vanstam replies
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Monday, April 04, 2011 - Jeff Kennett pushes for NZ team
HAWTHORN president Jeff Kennett has urged the AFL to consider New Zealand as the home for a new team.
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Wednesday, March 31, 2011 - Hawks Active on You Tube
Hawks Active! is a television show produced right in the heart of the Hawthorn Football Club. Links to "Youtube" now provide access at any time.
The programme is designed for kids aged from 5 upwards and aims to give New Zealand kids a look at what AFL is all about. Hawks Active will be promoted at all AFL KiwiKick centres and will look to improve on a growing affinity Kiwi kids have with their newly adopted sport.
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Wednesday, March 30, 2011 - Growth recipe for Auckland
The man credited with kick-starting Melbourne's growth revival in the 1990s has two tips for boosting Auckland's bank balance - poach a United Nations agency from New York and enter a team in the top Aussie Rules football league.
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Tuesday, March 29, 2011 - New Zealander shines in first round loss.
New Zealander Shane Savage had a fantastic game for Hawthorn FC in the round 1 clash against Adelaide Crows on Saturday night.
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Monday, February 28, 2011 - Hawks sign New Zealand pair
HAWTHORN has strengthened its developmental relationship with New Zealand, handing two promising young Kiwi footballers AFL scholarships.
Rhys Panui-Leth, 16, and Shem Tatupu, 15, both hail from the Auckland region and have represented AFLNZ at junior international level.
Otago Daily Times comment
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Tuesday, January 11, 2011 - Trans Tasman Trailblazing
UNFAZED by the stampede of AFL clubs looking to discover the next Jim Stynes or Tadhg Kennelly in Ireland, Hawthorn has instead put its energy into cultivating a new crop of talent in New Zealand.
After signing gifted teenager Kurt Heatherley to an international scholarship over a year ago, the club recently added key position prospect Rhys Panui-Leth and has yet another recruit waiting in the wings.
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Monday, November 29, 2010 - Hawks take on New Zealand
Australian Rules Football (AFL) team, the Hawthorn Hawks, will arrive in New Zealand this Thursday on a five day high-altitude adventure training camp.
The entire Hawks playing squad and coaches will touch down in Christchurch, New Zealand, before making their way to the Mount Cook vicinity, one of the Country’s most picturesque and elevated training locations.
Link to school itnerary
The players will be put through high-intensity physical activity, including mountain bike riding, high-altitude running and hiking and white water rafting. The players will also focus on team building activities, before finishing off their five-day camp with some community visits to local schools.
Day 1 Report Day 2 Report Day 3 Report
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Wednesday, October 20, 2010 - Hawthorn Talent Testing in New Zealand
As part of the HANZ UP! affiliation between Hawthorn Football Club and AFL New Zealand, Hawthorn will hold talent testing days through out New Zealand from October 29th to October 31st.
The testing will take place in the three major centres of Christchurch, Wellington and Auckland with athletes attending through invitations supplied through school visits and the Hawks Cup Secondary School competitions.
Hawthorn FC will have two of their personnel attending. Graham Wright East Coast Recruiting Manager and Chris Pelchen General Manager Player Personnel and Strategy.
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Thursday, July 15, 2010 - Kiwis train to be Hawks
This week Hawthorn Football Club plays host to Trent Croad Scholarship holder Kurt Heatherley, 15, and his brother Jason, 18.
Kurt, the first AFL International Scholarship player from New Zealand to be listed with the Club, is on one of his regular visits to train with the Hawks in Melbourne as part of his commitment to the Club.
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Monday, June 28, 2010 - HANZ UP! Tour of New Zealand
The first of the Hawthorn Football Club’s HANZ-UP! clinics occurred during the split round, with players Shane Savage and Jarrod Kayler-Thomson joining HANZ-UP! Ambassador Trent Croad on a three day visit to New Zealand.
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Monday, June 21, 2010 - Hawthorn assist with website capabilities
The Hawthorn Football Club has incorporated comprehensive details of the HANZ UP! Programme on their website.
The new intiative will see a substantial increase in the awareness of Game Development in New Zealand. With over 50,000 members, the Hawthorn website will open new opportunities.
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Friday, May 07, 2010 - Kiwi teen ready to spread his wings
THE Hawks found him playing for New Zealand in a junior basketball tournament in Tasmania. He was 14, had never seen or played Australian football and knew nothing about this strange game played across the Tasman.
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Tuesday, January 26, 2010 - Sunday News features two page spread
New Zealands weekend tabloid 'The Sunday News'. recently completed a two page spread on AFL's development in New Zealand. "AFL chases Kiwis in tight shorts.", is another example of the growing profile AFL is being afforded within New Zealand.
AFL Chases Kiwi's in Tight Shorts
The feature ran along side two side bar articles with links below.
"The Real Deal by 2011."
"Brutus is a gladiator without a home crowd'"
Wednesday, December 02, 2009 - New Zealand Herald "Aussies Luring Kids..."
The latest story covering Australian Football from "Herald on Sunday".
"Australians are invading but in a sporting way"...
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Tuesday, November 17, 2009 - Kurt Heatherley NZ's first International Scholarship
Kurt Heatherley became New Zealands first AFL International Scholarship holder when he was signed by the Hawthorn Football Club. He also becomes the first recepient of the Trent Croad Scholarship through the Hawks signing. Kurt will compete for the New Zealand Hawks Under 16 team at the Oceania Cup in Fiji December 2009 where the New Zealand team will gain exposure to a myriad of AFL scouts and hopefully further signings.
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Tuesday, November 17, 2009 - Dedicated HANZ UP! website for 50,000 members
The newly formed partnership between AFL New Zealand and the Hawthorn Football Club now has a dedicated web page that will find its way to a massive Hawthorn membership base of over 50,000 people.
New Zealand has been provided with excellent pathways for those wishing to be associated with the game but awareness and marketing is the number one challenge. The current base of those involved with the game is tiny in comparison to 4,000,000 people yet to understand or be alerted of just how good the opportunities are with the sport.
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Friday, November 13, 2009 - Hawks Loom Huge in New Zealand
AFL New Zealand and the Hawthorn Football Club officially launched the HANZ UP! programme for player development within the country. ‘HANZ (an acronym of Hawks Australia New Zealand) UP!’ is a programme instigated between the two bodies which is truly multi-faceted and simply one of the greatest events thus far in the promotion and development of football outside Australia.
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Thursday, November 12, 2009 - Hawks cast recruiting net across Tasman
Whilst press is hard to come by within New Zealand, Australia's largest selling paper, "The Herald Sun", recently featured an article on the HANZ UP! Programme.
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Friday, March 13, 2009 - Forget the Irish, Clubs turn to Kiwi's
Recruiting staff from Hawthorn, Geelong, Sydney and North Melbourne are heading to Christchurch this weekend to watch an under-20 carnival, with the 2008 premier keen to recruit players via the establishment of an international scholarship program.
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